Modernizing Business Education in Chile Using the Amazon Kindle

Amazon Kindle sales are increasing rapidly and promises to transform the publishing industry, especially in Chile and other Spanish countries. The price of books in Chile and Mexico is double or triple that of the United States due to high distribution costs. Since Kindle works can be delivered free over the net, after more books become available in Spanish, sales in Chile will erupt at a faster rate than the initial United States market.

Author Andrew Kent reports:

I’ve watched in amazement the past couple of months as my own e-books have been selling rapidly through Amazon’s store. In April, I decided to lower the price of my first novel to $0.99 as part of a pricing experiment — other authors I know had claimed that it really drove sales and increased royalties…. Sure enough, starting in June, sales of my e-books took off…. Most interestingly, despite the very low price, I’m making more in royalties from the e-book sales than I did off the print during a similar period.

Kindle users buy many more books and learn more than they did before buying a Kindle. I’ve read the following business books during the past year:

Writing well is one of the most important skills business owners and employees need and I recommend Writing Tools: 50 Essential Strategies for Every Writer and On Writing: A Memoir of the Craft.

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